A collection of tailored solutions.

Especially when compared to their competition, I believe the site speaks to the unparalleled quality of the company’s products.

Additionally, the “shopping bag” experience was designed with the website’s demographic in mind; the shopping bag contents are clearly displayed at a perceptual focal point, ensuring that the user has easy and consistent access to the checkout process. This design has resulted in a dramatic decrease in checkout abandonment.

“Open the door to a whole new world of needlepoint. Hundreds of canvases you just won’t find anywhere else.”

I believe this header immediately informs the customer of what makes The Art Needlepoint Co. unique: an entire catalog of canvases that the needlepoint community simply hasn’t seen before.

Additionally, the header ties in to the focus of the UX design, pointing the user to the central catalog search feature.

Given that the site is to be used mainly to promote the book, I designed the navigation element to resemble the color-coded sections found in the publication.

The layout was developed as simply as possible while maintaining aesthetic integrity to enable the Institute’s employees to easily create content on their own.

“More than just a coupon book. We’re helping to build a stronger and healthier community.”

I believe this clear header effectively communicates the Local Living Guide’s mission: building a better community through support for local businesses.

I feel the green/burgundy color scheme and strong yet elegant typeface render a sense of establishment in an industry that is in its infancy.

The interaction design for this system makes customizing a weekly delivery a simple three step process. Each step is represented by clean graphics that are consistent across all three steps of the customization process.

Additionally, the design makes it easy for the user to make educated customization decisions through the use of intuitively-placed links to produce descriptions, photographs, recipes, pairing suggestions, and other useful information. , Copywriting

“Helping you and your family eat real food.”

“Fall back in love with your food.”

These headers, picked from a series used throughout the site, suggest the deliciousness of fresh produce without being trite or overwhelmingly cliche.

On the whole, the strategy aims to communicate that our modern lifestyle has stripped us of our natural love for healthy food. Furthermore, while local produce is certainly healthier and better for local economies, the strategy appeals to something everyone can relate to: taste.

Furthermore, I feel the simplicity allows the Shop's active marketing campaign to serve as the perceptual focal point for the layout.

“Give warmth. Great Skidmore gift ideas for winter.”

In an effort to encourage parents to give Skidmore merchandise for the holidays, the Shop launched the expansive "Give Warmth" online campaign. By offering a selection of winter apparel in an aesthetically pleasing and user-friendly environment, the Shop saw online sales improve by an astounding margin.